How to Use Short Links in Social Media

Social platforms reward clean, clear posts. Short links help on both counts.

Best practices

• Use one link per platform so you can compare them in analytics.
• Add utm_source and utm_medium so the traffic is labelled in your analytics tools.
• Put your most important links on a link-in-bio page.
• Check the clicks-over-time chart to learn the best time to post.

Keep old posts working

Posts live forever. If a page moves, update the short link’s destination and every old post keeps working.