How to Use a Custom Domain for Your Short Links

A short link on your own domain — like go.yourbrand.com/sale — tells people exactly who they are about to visit. That recognition is the single biggest reason branded links get clicked more often than generic ones.

Why a branded domain matters

• Trust: people are wary of links they cannot place. Your own name removes the guesswork.
• Recall: a short, branded link is easier to remember from a podcast, poster or slide.
• Consistency: every link you share reinforces the same brand.

Choosing a good short domain

Most teams use a subdomain of their main site, such as go., link. or l. — it costs nothing extra and is instantly recognisable. If you want something shorter, a separate short domain (for example yrbr.nd) works too.

• Keep it short — every character counts in a social post or SMS.
• Avoid hyphens and characters that are hard to say aloud.
• Use a domain only for short links, so its reputation stays clean.

Custom domains on 2xurl

Custom domains are coming back to 2xurl soon with a simpler setup. Until then, every link you create on 2xurl.com keeps its analytics, QR code and editable destination — and you will be able to move to your own domain without reprinting anything that points at a QR code.

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