How to Track Link Analytics and Measure Performance

Every 2xurl short link records each click as it happens. This guide walks through the numbers you will see and how to turn them into decisions.

Clicks and unique visitors

Clicks count every visit. Unique visitors count people, using a hash that rotates daily — so you get an honest audience size without us storing anyone’s IP address.

Where, how and from where

• Countries show where your audience is, which helps with timing and language.
• Devices, browsers and operating systems show whether to optimise for mobile first.
• Referrers show which site or app sent each visitor.
• UTM source, medium and campaign break results down by channel.

Turning data into action

• Compare two links that point to the same page to see which channel wins.
• Watch the clicks-over-time chart after a post to learn when your audience is active.
• Group links into a campaign to see the total impact of a launch.