10 Ways to Use Short Links for Your Marketing Campaigns

Short links are small, but they show up everywhere your marketing does. Here are ten ways teams use them.

Ten ideas

• Social posts — clean links that fit in a caption and track every platform separately.
• Email newsletters — one link per section to learn what readers care about.
• Print and packaging — pair a short link with a QR code for offline-to-online tracking.
• Podcasts and video — a link that is easy to say and remember.
• SMS campaigns — save characters and still measure clicks.
• Influencer partnerships — a unique link per partner shows who really drives sales.
• Event signage — update the destination as the schedule changes, without reprinting.
• Paid ads — add UTM tags once and keep the visible link tidy.
• Link-in-bio pages — one page that collects every link you want to share.
• A/B tests — send traffic to two pages and compare results.

Measure it all in one place

Put the links for a launch into a single campaign in 2xurl and you can see total clicks, top channels and top countries at a glance.